Do you struggle sometimes to write good, creative copy, especially when the pressure is on and the deadline's looming? Do you sit with a dictionary, a thesaurus and the Internet open while you panic? Gabay's Copywriting Compendium is your answer, containing a wealth of inspiring tips, ideas and desc[...]
More than 60 million books sold in the Teach Yourself series
From planning to implementation, a step-by-step guide through copywriting skills for a range of disciplinesUsed as a training tool by the world's largest professional marketing organization, "Improve your Copywriting" reveals some of a[...]